Mastercard "What's Priceless to You? Lionel Messi" 2022

About

This commercial video for Mastercard titled What is Priceless to You features football star Lionel Messi. The sequence begins with an aerial shot of a large illuminated stadium at night before transitioning to a dark tunnel where Messi walks forward wearing a black jersey bearing his name and number 30. The lighting is moody and atmospheric with stark highlights, creating a dramatic, cinematic tone. Subsequent shots include intimate close-ups of Messi's face and archival montage elements of travel and airplane interiors. The production was supported by McCann, The Corner Shop, The Mill London, No6, Sound Lounge, and JSM Music.