Massimo Gammacurta, Photographer, New York

Description

This commercial product photograph by Massimo Gammacurta features a glass Coca-Cola bottle centered upright against a dark background. The bottle is covered in condensation droplets and features a distinctive red label with white script. Behind the bottle, long exposure light trails in white, red, and green create swirling, linear patterns that wrap across the frame. The base of the bottle reflects on a dark, glossy surface below. The lighting highlights the texture of the condensation and the transparency of the glass container.

Style

Vertical, Commercial, Moody

Techniques

Long exposure

Industries

Beverages

Color

Background

Black Seamless

Context

Advertising Campaign