Brand
ProjectMOTHER'S DAY
Gaia Orgeas, Model,
Associated creatives
Tags
Description
This monochrome fashion and lifestyle campaign image for Massimo Dutti's Mother's Day project was captured by photographer Ed Martin with fashion styling by Vito Castelo. The portrait features three generations of family members in a close embrace against a clean, neutral background. Soft lighting accentuates the emotional connection and intimate expressions between the subjects. Hair styling was provided by Sarai Pujol, casting and production by Ariadna Gazquez, with model Gaia Orgeas.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign