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Model in side profile wearing black eyewear, a structured dark jacket, and a thick grey wool scarf on a minimalist runway set.

Massimo Dutti AUTUMN RUNWAY 2025

Associated creatives

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Description

A male model is captured in sharp profile against a muted, dark minimalist runway background. He wears a heavy dark coat paired with a draped wool scarf wrapped closely around his neck, styled with bold black-framed eyeglasses. Diffused studio lighting highlights the textures of the knitwear and jacket lapel, creating a moody, desaturated aesthetic across the frame. Visible vertical reflections in the foreground suggest shooting through a transparent glass divider or barrier.

Style

Editorial, Vertical, Moody, Minimalist

Techniques

Soft Light

Industries

Menswear

Color

Off-Black (60%)
Charcoal (30%)

Background

Set-dressed

Context

Advertising Campaign