Brand
ProjectAUTUMN RUNWAY

Massimo Dutti AUTUMN RUNWAY 2025
Associated creatives
Tags
Description
A male model is captured in sharp profile against a muted, dark minimalist runway background. He wears a heavy dark coat paired with a draped wool scarf wrapped closely around his neck, styled with bold black-framed eyeglasses. Diffused studio lighting highlights the textures of the knitwear and jacket lapel, creating a moody, desaturated aesthetic across the frame. Visible vertical reflections in the foreground suggest shooting through a transparent glass divider or barrier.
Style
Editorial, Vertical, Moody, Minimalist
Techniques
Soft Light
Industries
Menswear
Color
Off-Black (60%)
Charcoal (30%)
Background
Set-dressed
Context
Advertising Campaign