Brand
ProjectAUTUMN RUNWAY

Massimo Dutti AUTUMN RUNWAY 2025
Associated creatives
Tags
Description
A focused waist-up portrait of model Joel Frampton captured for the Massimo Dutti Autumn Runway project, photographed by Arnau Casado with styling by Christian De Galvez and Dominic Shearer. The subject wears a structured olive green wool tailored coat buttoned over a dark collared shirt. Soft directional studio lighting highlights facial features and the dense texture of the wool fabric against a muted, deep charcoal background. Out-of-focus studio rigging in the foreground adds depth to the clean, minimalist composition.
Style
Editorial, Vertical, Moody
Techniques
Low-key / chiaroscuro
Industries
Menswear
Color
Olive (60%)
Off-Black (30%)
Background
Black Seamless, Carpark
Context
Advertising Campaign