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Open spiral-bound notebook showing workshop photos, cutting mat with scissors, and storage bins with labels.

Margarete Steiff GmbH Brand Identity 2018

About

This spread from a spiral-bound notebook showcases the brand identity work for Margarete Steiff GmbH by Daily Dialogue. The left page features three stacked photographs, including a workshop interior with stuffed toys and a person seated at a desk, a cutting mat with pattern pieces, and specialized crafting scissors alongside an awl. The right page displays a grid of small storage drawers filled with components, each featuring handwritten labels. The composition provides an intimate behind-the-scenes look at the creative process and artisanal production methods.

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