BrandMargaret Howell
ProjectFall 2024 Ad Campaign
William Waterworth, Photographer,
Associated creatives
Tags
Description
A black-and-white portrait of a man standing outdoors in front of a passing, motion-blurred heavy vehicle. He is wearing a structured charcoal-colored wool coat over a matching dark turtleneck sweater. The man has a thin mustache and wears thin-rimmed round glasses, maintaining a neutral and direct gaze toward the camera. His clothing features clean, minimalist lines typical of high-end tailoring. The background appears to be a rural or open field, rendered with a slight horizontal blur to emphasize the movement of the vehicle behind him. The lighting is diffused and natural, highlighting the tactile quality of the wool fabric.
Style
Vertical, Commercial, Cinematic
Techniques
Natural light, Live-action Technique
Industries
Luxury Fashion Houses