Marcus Thomas, Agency / Creative,

Description

This is a dynamic advertisement showcasing Built Sour Puffs candy bars. The advertisement features vibrant, colorful imagery of the candy bars in various fruity flavors, including blue raspberry, green apple, and sweet peach punch. The ad begins with the bars and marshmallowy sour candy that is sweet and tangy. Next, animated figures are shown in an imaginative world of candy, and the scene changes to show two skydivers enjoying the candy bar. The candy bar is then held up to showcase the 16 grams of protein.