Marcus Thomas, Agency / Creative,

Description

This is a promotional video for Built Puff Peanut Butter Cup protein bars. The animation begins with a close-up of the peanut butter cup bar being broken apart. The video transitions into an animated fantasy land, with little white cartoon figures with cowboy hats and aviator glasses. The cartoon figures are surrounded by swirls of peanut butter and chocolate, suggesting the ingredients in the bar. The scene shifts to a mother, father and son. The mother eats the peanut butter cup bar, smiling and expressing her enjoyment. The father is surprised and checks the wrapper. The boy is reading a book, uninterested. Close ups of the peanut butter cup bar are displayed throughout the video.