
Marcus Smith, Photographer, Los Angeles
Associated creatives
Tags
Description
This advertising campaign image, captured by photographer and director Marcus Smith in Los Angeles, features a clear Gatorade water bottle prominently in the foreground with an orange cap and label reading Gatorade Water. In the monochrome background, two young men are visible, with one holding his hand up towards the camera lens in a dynamic pose. The lighting is bright and high-contrast, emphasizing the condensation droplets on the bottle surface. The composition places the product as the clear hero object against a minimalist backdrop.
Style
Vertical, Commercial, Monochrome
Techniques
High-key
Industries
Beverages
Color
Burnt Orange (50%)
Pure White (50%)
Background
White Seamless
Context
Advertising Campaign
