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Gatorade water bottle in the foreground with two young men in the monochrome background by Marcus Smith

Marcus Smith, Photographer, Los Angeles

Associated creatives

Tags

Description

This advertising campaign image, captured by photographer and director Marcus Smith in Los Angeles, features a clear Gatorade water bottle prominently in the foreground with an orange cap and label reading Gatorade Water. In the monochrome background, two young men are visible, with one holding his hand up towards the camera lens in a dynamic pose. The lighting is bright and high-contrast, emphasizing the condensation droplets on the bottle surface. The composition places the product as the clear hero object against a minimalist backdrop.

Style

Vertical, Commercial, Monochrome

Techniques

High-key

Industries

Beverages

Color

Burnt Orange (50%)
Pure White (50%)

Background

White Seamless

Context

Advertising Campaign