Backlash, Agency / Creative,

Description

A promotional video showcasing a large outdoor installation for the Marc Jacobs Daisy Wild Eau So Intense fragrance. The footage features close-ups of natural chamomile flowers followed by a wide shot of a public square transformed with elaborate floral displays and a giant replica of the perfume bottle. People are seen gathering and interacting with the space under natural daylight. Backlash served as the agency for the project.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Fragrance

Color

Background

Public Square

Context

Advertising Campaign, TVC / TV Commercial