MAPP Brand Identity 2026

About

This motion design video showcases the brand identity for MAPP, displayed on a modern laptop resting on a textured dark concrete surface. The screen features clean, minimalist web pages with repeating typographic layouts, dynamic numerical elements, and interactive design components. Created for the Brand Identity project, the video incorporates contributions from Baillat Studio for design and motion, alongside Applied Archive Atelier for web development. The visual style relies on high-contrast black-and-white typography, clean digital layouts, and smooth motion graphics.