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Brand
Mango
ProjectMango Kids AW24 Campaign
Blonde boy sitting cross-legged wearing a navy puffer jacket and fair isle knit sweater in front of colorful miniature buildings.

Santi de Hita, Photographer,

Associated creatives

Santi de Hita
Santi de HitaPhotographer

Tags

blonde boy sitting cross leggedboy sitting cross leggedblonde boyboy in puffer jacketnavy puffer jacketnavy puffer coatpuffer jacketfair isle knit sweaterpatterned knit sweaterwinter sweatercasual sneakers

Description

A young blonde boy sits cross-legged in the foreground of a campaign visual for Mango Kids AW24, photographed by Santi de Hita. He wears an oversized navy blue puffer jacket over a dark fair isle patterned knit sweater and muted trousers with retro-style sneakers. Behind him, a whimsical miniature set features colorful historic European facades in vibrant red and warm ochre tones. The composition is framed with the bold Mango brand logo along the top border and Spanish campaign text at the base.

Style

Vertical, Commercial

Techniques

Typography

Industries

High Street Fashion

Color

Navy (50%)
Off-Black (30%)
Khaki (20%)

Background

Set-dressed

Context

Advertising Campaign