WracK, Production,

Description

This commercial video for Malibu's Don't Drink and Dive project features a shirtless man lying on a green and white striped beach towel spread over sand. He is actively crocheting a red knit garment that reads Daley Reminder on the chest and features a Malibu brand patch, matching his crocheted red swimsuit bottoms. The camera frames him from an overhead perspective on a sunny beach setting complete with colourful pool toys in the sand. Production was handled by WracK with creative agency work by Wieden+Kennedy London, post-production by Time Based Arts, and sound by Leland.

Style

Horizontal, Commercial, Warm, Clean

Industries

Alcoholic Beverages

Color

Background

Sandy Beach

Context

Advertising Campaign, TVC / TV Commercial