Brand
ProjectDon't Drink and Dive Speedo
WracK, Production,
Associated creatives
Tags
Description
This commercial video for Malibu's Don't Drink and Dive project features a shirtless man lying on a green and white striped beach towel spread over sand. He is actively crocheting a red knit garment that reads Daley Reminder on the chest and features a Malibu brand patch, matching his crocheted red swimsuit bottoms. The camera frames him from an overhead perspective on a sunny beach setting complete with colourful pool toys in the sand. Production was handled by WracK with creative agency work by Wieden+Kennedy London, post-production by Time Based Arts, and sound by Leland.
Style
Horizontal, Commercial, Warm, Clean
Industries
Alcoholic Beverages
Color
Crimson (50%)
Pure White (30%)
Forest Green (20%)
Background
Sandy Beach
Context
Advertising Campaign, TVC / TV Commercial