Palma Pictures, Production Service,

Description

A man wearing a white waffle-weave bathrobe with a Malibu brand logo walks across a sunny pool deck holding a decorative pineapple cocktail. He approaches the edge of an outdoor swimming pool set against a backdrop of palm trees and loungers where other guests relax. The bright daylight creates crisp shadows on the concrete surface near the turquoise water. The commercial campaign titled Don't Drink and Dive was created for Malibu by Wieden+Kennedy London.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Outdoor Pool

Context

TVC / TV Commercial