WracK, Production,

Description

This video advertisement for Malibu features a young man relaxing on a beach chair while wearing a distinctive red knitted bucket hat bearing the campaign message. He sits outdoors against a sandy backdrop with beach umbrellas and ocean scenery visible behind him. The project Don't Drink and Dive combines playful styling with a responsible drinking message. The scene is shot in natural daylight with vibrant coastal colours and relaxed summer aesthetics.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Alcoholic Beverages

Color

Background

Sandy Beach

Context

TVC / TV Commercial