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HP Making Waves 2020

About

This video piece titled Making Waves for HP showcases a dramatic visual journey beginning with powerful crashing ocean waves and transitioning into complex, swirling neon-colored particle formations and digital effects. Produced by Framestore with post-production and VFX expertise, alongside creative agency support from Giant Spoon, the work blends natural aquatic imagery with high-end computational graphics. The composition shifts through dynamic scales of blue, purple, and red hues, creating an energetic and futuristic atmosphere. The voiceover and pacing emphasize harnessing creative chaos through advanced computing power and AI capabilities. The project highlights innovative visual storytelling and sophisticated post-production techniques without relying on traditional character narratives.

Brand

HP

Project

HP Making Waves 2020

Keywords

ocean wavewaveparticle cloudsneon particle cloudsdigital effects

Credits

Framestore
Production
Framestore
Post Production / VFX
Giant Spoon
Agency / Creative

Styles

HorizontalCinematicNeonFuturistic

Techniques

AnimationVFX / visual effects

Industries

Consumer Electronics

Background

3D Rendered Scene

Context

Brand Film / Corporate Video
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