Special Group Auckland, Agency / Creative,
Associated creatives
Tags
Description
This commercial video titled Make Someone's Day for Intercity, created by Rabbit and Special Group Auckland, tells a narrative story featuring a small teddy bear accidentally left behind on a wooden hallway floor. The sequence opens indoors with soft natural light filtering through a doorway where luggage and family members are visible. As people hurriedly exit the house, a photograph falls to the floor next to the abandoned plush toy. The narrative follows the teddy bear's subsequent solo journey through an urban street and bus stop where a long-distance coach arrives. The muted color palette and cinematic framing emphasize an emotional journey before resolving in a scenic rural setting.
Style
Horizontal, Cinematic, Desaturated
Industries
Airlines
Background
Hallway
Context
TVC / TV Commercial