Logo
  • Home
  • ·Media
  • ·Maison Margiela Fragrance Lazy Sunday Morning Campaign
BrandMaison Margiela
ProjectMaison Margiela Fragrances Lazy Sund ...
Woman in a white shirt seated in a minimalist room with an unmade floor mattress, fan, and pillows arranged on the back wall.

Maison Margiela Maison Margiela Fragrances Lazy Sund ... 2026

Associated creatives

Casper Sejersen
Casper SejersenPhotographer
Sarah Bassett
Sarah BassettCreative Director
Lucca Lutzky
Lucca LutzkyDirector
Robbie Spencer
Robbie SpencerFashion Editor/Stylist
Mollie Dendle
Mollie DendleCasting Director

Tags

woman drinking coffeewoman with white mugwoman seated in bedroomunmade floor bedunmade mattressfloor mattressstanding electric fanelectric fanwall of pillowshanging pillowswhite button up shirt

Description

Photographed by Casper Sejersen for Maison Margiela Fragrances' Lazy Sunday Morning campaign, under the creative direction of Sarah Bassett and styling by Robbie Spencer. A woman with short dark hair is seated on a small chair holding a white mug, dressed in a relaxed white button-up shirt. The surreal, narrow room installation features an unmade floor mattress with crumpled beige linens, a standing electric fan, and a grid of white bed pillows suspended against the back wall beneath a diffused overhead light box.

Style

Vertical, Commercial, Surreal, Minimalist

Techniques

Soft Light

Industries

Fragrance

Color

Pure White (70%)

Background

Set-dressed

Context

Advertising Campaign