MAISON BETC PARIS, Agency / Creative,

Description

The video showcases Lady Gaga along with a diverse group of people in a bright Sephora store setting. The video opens with a close-up of Lady Gaga, followed by shots of various individuals applying Haus Labs makeup. The environment is brightly lit with a modern aesthetic, accentuated by light ring mirrors and product displays. The tone is inclusive and focuses on themes of beauty and belonging. The camera work consists of close-up and medium shots to highlight the makeup application process and interactions between the individuals, some even hugging each other with smiles and joy. The overall feel is positive and emphasizes self-acceptance and the joy of connecting through beauty.