Burson, Media,

Associated creatives

Description

This commercial campaign video titled Magnif-eye for 1001 Optometry features a sequence of diverse children filming themselves in various settings such as homes, outdoors, and public spaces. The video captures candid expressions, smiling faces, and everyday interactions while highlighting the importance of early detection for children's vision issues like myopia. The live-action footage employs natural lighting and personal camera angles to create an intimate, documentary-style narrative that emphasizes family eye health and awareness.

Style

Documentary, Vertical, Warm, Clean

Techniques

Natural light

Industries

Public Awareness

Context

Advertising Campaign