
Mads Perch, Photographer, London
Associated creatives
Tags
Description
This dynamic action photograph by London-based photographer Mads Perch captures a runner mid-stride splashing through a shallow puddle at night. The composition tightly focuses on the lower legs and feet, highlighting bright mint green running shoes, white athletic socks, and black compression tights. Water droplets freeze in mid-air as the lead foot impacts the surface, illuminated against a deeply shadowed backdrop. The low-key lighting emphasizes the sharp contrast between the vibrant footwear and the dark environment, creating a high-energy sense of movement.
Style
Horizontal, Action, Cinematic, Moody, Matte
Techniques
High-speed / freeze, Low-key / chiaroscuro
Industries
Sportswear
Color
Mint (50%)
Jet Black (50%)
Background
Street
Context
Advertising Campaign, Social Media / Short Form Video
