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ProjectSpring 26
Split frame showing a woman stepping out of a red station wagon and two people walking outdoors by Madewell

Madewell Spring 26 2026

Associated creatives

Tags

Description

This fashion campaign for Madewell's Spring 26 project presents a split-frame composition capturing relaxed lifestyle moments. In the top frame, a long-haired model in sunglasses and a blue striped dress steps out of a vintage red station wagon. The lower frame shows two models walking along an outdoor path surrounded by greenery and wooden fencing. Photographed by Thistle Brown with fashion styling by Jasmine Hassett, the imagery highlights natural lighting and candid posing. Hair by Maranda Widlund and makeup by Anna Kato complement the effortless aesthetic.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Navy (50%)
Jet Black (50%)

Background

Street

Context

Advertising Campaign