BrandMackage
ProjectFall 2023 Ad Campaign
Mackage Fall 2023 Ad Campaign 2023
Associated creatives
Tags
Description
A young man stands on a sandy beach at twilight, wearing a monochromatic grey outfit consisting of a thick, padded puffer jacket with a hood and matching sweatpants. The texture of the fabric appears soft and fleecy, contrasting with the cool, dim ambient light of the overcast sky. Grass grows sparsely along the top of the dune behind him. The shot is captured at eye-level, focusing on the model's direct gaze toward the camera. The lighting is diffused and soft, characteristic of late evening or dawn, highlighting the tactile quality of the winter apparel.
Style
Lifestyle, Commercial
Techniques
Natural light
Industries
Luxury Fashion Houses