Dagger, Agency / Creative,
Associated creatives
Tags
Description
This comedic commercial video for Maaco titled Living with Damage - Roommates depicts a man living inside a domestic home where a scratched and dented blue car door acts as an intrusive, living roommate taking up space on the couch, at the dining table, and in the shower. Created by agency Dagger, the video follows the man through various everyday household scenarios where he interacts with the damaged vehicle part with frustration and disbelief. The interior settings feature a cozy living room with bookshelves, a kitchen with a dining table, and a bathroom with steaming shower tiles. Natural interior lighting and cinematic framing highlight the absurd comedic premise. The narrative underscores the annoyance of living with vehicle damage by anthropomorphizing a ruined car door.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Luxury Automotive
Background
Living Room
Context
TVC / TV Commercial