H&M H&M&NEW YORK 2026 2026

Description

Fashion journalist Lynn Yaeger stands full-length against a stark white seamless studio background for the H&M New York 2026 campaign, photographed by Rafael Pavarotti. She wears a voluminous black midi dress with a layered bright pink tulle under-skirt, paired with a black denim trucker jacket adorned with sequin shoulder embellishments. Around her neck is a vibrant teal faux-fur collar stole, complementing her signature red bob hairstyle and Cupid's bow lipstick. She finishes the ensemble with opaque black leggings and black studded double-strap Mary Jane flat shoes.

Style

Vertical, Commercial, Graphic

Techniques

High-key

Industries

High Street Fashion

Color

Background

White Seamless, Residential Building

Context

Advertising Campaign