BrandH&M
ProjectH&M&NEW YORK 2026

H&M H&M&NEW YORK 2026 2026
Associated creatives
Tags
Description
Fashion writer Lynn Yaeger stands full-length against a stark white seamless backdrop for the H&M&NEW YORK 2026 project, photographed by Rafael Pavarotti. She is styled in a voluminous black dress layered over an exaggerated hot pink tulle petticoat, paired with a dark embellished denim jacket. A plush teal fur wrap encircles her neck, accented with sparkling brooches. Her signature red bob haircut and defined Cupid's bow lip makeup complete the theatrical, high-contrast look.
Style
Vertical, Commercial, Clean
Techniques
High-key
Industries
High Street Fashion
Color
Jet Black (50%)
Hot Pink (20%)
Teal (20%)
Background
White Seamless, Residential Building
Context
Advertising Campaign


