OPC Production, Production Service,

Description

This video commercial for Lyft titled Save the Money features a single dollar bill standing upright on wet pavement during a rainy night and in other urban locations. Pedestrians and travelers walk past the standing currency as it remains the focal point of the low-light cinematic shots. The camera pans across city streets, transit hubs, and sidewalks while rain falls and city lights create bokeh reflections. Later scenes show a person holding a smartphone displaying the Lyft app. The production uses low-key lighting and moody color grading to emphasize an atmospheric urban setting.

Style

Horizontal, Action, Cinematic, Moody

Industries

Vehicle Rental & Rideshare

Color

Background

Street

Context

TVC / TV Commercial