VML, Creative Agency, New York

Description

This commercial video for LUX showcases the Rosy Glow body wash product line in a clean, soft pink studio environment. The sequence opens with a pink bottle of LUX Rosy Glow surrounded by fresh blooming pink roses and Thai script promoting skin radiance. It transitions to a conceptual demonstration comparing skin to an eggshell exposed to daily environmental stressors and droplets. The final frames return to the hero product alongside a petri dish with droplets and pink floral elements. The production features smooth lighting, clean product staging, and soft pink color grading throughout.

Style

Horizontal, Commercial, Warm, Clean

Industries

Cosmetics

Color

Background

Solid Colour

Context

TVC / TV Commercial