BrandLux Insights
ProjectBrand Identity

Lux Insights Brand Identity 2025
Associated creatives
Tags
Description
This graphic design piece created for Lux Insights features the words Research and Data rendered in bold, sans-serif black typography. The lettering is patterned with small, scattered pixel-like gold blocks that overlay both the text and the surrounding cream-colored background. The composition is structured symmetrically with a clean, graphic style that emphasizes digital data themes. The piece is part of the Brand Identity project involving contributions from Pendo, Ryan Leeson, Irena Gajic, and Grady Mitchell.
Style
Artistic, Horizontal, Graphic
Techniques
Typography, Vector
Industries
Enterprise & B2B Software
Color
Gold (50%)
Jet Black (50%)
Background
Solid Colour
Context
Brand Film / Corporate Video