Brand
ProjectBrand Identity

Lux Insights Brand Identity 2025
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Description
This graphic design piece created for Lux Insights features the words Research and Data rendered in bold, sans-serif black typography. The lettering is patterned with small, scattered pixel-like gold blocks that overlay both the text and the surrounding cream-colored background. The composition is structured symmetrically with a clean, graphic style that emphasizes digital data themes. The piece is part of the Brand Identity project involving contributions from Pendo, Ryan Leeson, Irena Gajic, and Grady Mitchell.