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Brandlululemon
ProjectSummer 2026
Diana Li wearing a beige zip jacket and dark brown bike shorts while holding an orange bag against a white backdrop.

lululemon Summer 2026 2026

Associated creatives

Xavier Encinas
Xavier EncinasEditor-in-Chief
Sarah Blais
Sarah BlaisPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director
Diana Li
Diana LiModel
Tess Carter
Tess CarterModel

Tags

diana limodel diana lieast asian womanwoman holding bagorange duffel bagorange bagbeige zip jacketbeige pulloverbrown biker shortsbrown cycling shortsbiker shortscycling shorts

Description

Diana Li poses against a neutral off-white seamless background for the lululemon Summer 2026 campaign, photographed by Sarah Blais with creative direction by Laura Vandenbergh. She wears a light beige high-collar zip pullover paired with dark espresso brown biker shorts, ribbed off-white athletic socks, and low-top trainers. Clutching a bright burnt-orange duffel bag firmly across her chest, she stands in an editorial pose with one knee slightly raised. The studio lighting is soft and even, highlighting the clean silhouettes and functional textures of the sportswear styling.

Style

Editorial, Vertical, Clean, Minimalist

Techniques

Soft Light

Industries

Sportswear

Color

Beige (40%)
Burnt Orange (30%)
Espresso (30%)

Background

White Seamless

Context

Advertising Campaign