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  • ·lululemon Summer 2026 Athletic Campaign by Sarah Blais
Brandlululemon
ProjectSummer 2026
Woman in a grey cropped tank top, navy blue athletic shorts, white socks, and white sneakers posing against a neutral backdrop.

lululemon Summer 2026 2026

Associated creatives

Xavier Encinas
Xavier EncinasEditor-in-Chief
Sarah Blais
Sarah BlaisPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director
Diana Li
Diana LiModel
Tess Carter
Tess CarterModel

Tags

woman in athletic wearwoman in running shortsnavy running shortsrunning shortsathletic shortsgrey crop tankcrop tank topwhite running sneakerswhite sneakerswhite crew socksathletic socks

Description

A dynamic athletic campaign photograph for lululemon's Summer 2026 collection, shot by photographer Sarah Blais under the creative direction of Laura Vandenbergh. The model is captured in a stretching pose wearing a light grey heathered crop tank top, navy blue running shorts with white trim, tall white crew socks, and white running sneakers. The composition uses a low angle against a clean, pale studio backdrop with soft, diffused illumination accentuating the athletic form.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Soft Light

Industries

Sportswear

Color

Navy (30%)
Light Grey (30%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign