Brand
ProjectRun New Zealand

Sam Nixon, Photographer, New York
Associated creatives
Tags
Description
A female athlete is captured outdoors in a snowy environment for the Lululemon project Run New Zealand, photographed by Sam Nixon. She is seated on a weathered wooden bench, leaning forward to tie her vibrant blue running shoes. She wears a cream-colored zip-up athletic jacket, dark blue leggings, black gloves, a black headband, and white athletic sunglasses. The background features a dark corrugated metal building with a single window pane. Snow blankets the ground around the base of the bench, creating a cold winter setting.
Style
Documentary, Horizontal, Desaturated
Techniques
Natural light
Industries
Sportswear
Color
Royal Blue (30%)
Off-White (30%)
Jet Black (20%)
Background
Construction Site
Context
Advertising Campaign
