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Brand
lululemon
Projectlululemon Outerwear Campaign FW2025
Model standing outdoors on a mountain terrain wearing a beige hooded coat against a distant range of blue hills.

Emily Liptow,

Associated creatives

Francesco Nazardo
Francesco NazardoPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director
Emily Liptow
Emily LiptowModel

Tags

woman in beige hooded coatbeige hooded coathooded coatcoatwoman standing on mountainwoman standingmodel posing outdoors

Description

Lululemon Outerwear Campaign FW2025 image photographed by Francesco Nazardo with creative direction by Laura Vandenbergh. The frame features model Emily Liptow standing on a rocky terrain against a backdrop of distant blue mountain ridges and an overcast sky. She wears a hooded beige outerwear coat over dark shorts, layered with white socks and dark boots, alongside a red cap framing her face. The natural lighting highlights the textured landscape and performance apparel design.

Style

Vertical, Commercial, Earthy, Raw

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Camel (50%)
Jet Black (30%)
Scarlet (20%)

Background

Mountain

Context

Advertising Campaign