Ricky Alvarez, Photographer, New York

Description

A dynamic four-panel horizontal campaign collage for lululemon's Back To Sweat project, creative directed by Laura Vandenbergh and photographed by Ricky Alvarez. The series showcases diverse female athletes and models wearing activewear, including hot pink zip jackets, high-waisted leggings, headbands, and bike shorts. Each frame captures joyful, energized movement and dynamic poses outdoors under natural sunlight against clear blue skies.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Collage, Natural light

Industries

Sportswear

Color

Background

Clear Sky

Context

Advertising Campaign