lululemon Back To Sweat Campaign 2025

Description

Shot by photographer Ricky Alvarez with creative direction by Laura Vandenbergh for the lululemon Back To Sweat Campaign, this image captures a woman posing in front of a tan brick wall in direct sunlight. She wears a vibrant hot pink zip jacket, layered over a black sports bra and white crop top with black athletic bottoms. Hard natural light casts distinct diagonal shadows across her face and the textured wall behind her.

Style

Horizontal, Commercial, Saturated, Warm

Techniques

Hard Light

Industries

Sportswear

Color

Background

Concrete Texture

Context

Advertising Campaign