Logo
  • Home
  • ·Media
  • ·Lululemon Back To Sweat Campaign by Ricky Alvarez
Brand
lululemon
ProjectBack To Sweat Campaign
Woman posing in a bright pink athletic jacket, black sports bra, and white crop top against a cinder block wall.

lululemon Back To Sweat Campaign 2025

Associated creatives

Ricky Alvarez
Ricky AlvarezPhotographer
Laura Vandenbergh
Laura VandenberghCreative Director

Tags

woman in pink jacketwoman in athletic wearwoman posinghot pink jacketpink athletic jacketpink jacketblack sports brasports brawhite crop topcrop top

Description

Shot by photographer Ricky Alvarez with creative direction by Laura Vandenbergh for the lululemon Back To Sweat Campaign, this image captures a woman posing in front of a tan brick wall in direct sunlight. She wears a vibrant hot pink zip jacket, layered over a black sports bra and white crop top with black athletic bottoms. Hard natural light casts distinct diagonal shadows across her face and the textured wall behind her.