Ludovic de Saint Sernin Spring 2025 Ad Campaign 2025

Description

This photograph for the Ludovic de Saint Sernin Spring 2025 ad campaign features model Paige Reifler posed inside a white porcelain bathtub filled with water. The subject wears a sheer, wet white ringer t-shirt with dark trim and bold black lettering across the chest, paired with black briefs. Her wet brown hair frames her face, and one arm is raised overhead while she gazes directly at the camera. The scene is shot from a high-angle vertical perspective with soft, natural lighting highlighting the wet textures of the fabric and skin. Creative direction is led by Lolita Jacobs and Jean-Baptiste Talbourdet-Napoleone, with photography by Maxime La and hair styling by Chiao Chenet.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Bathroom

Context

Advertising Campaign