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  • ·Ludovic de Saint Sernin Fall 2025 Campaign Editorial
BrandLudovic de Saint Sernin
ProjectFall 2025 Ad Campaign
Two men posing in a studio with a metal frame; one wears a dark coat with a neck wrap, the other is shirtless with tailored trousers.

Ludovic de Saint Sernin,

Associated creatives

Ludovic de Saint Sernin
Ludovic de Saint SerninLudovic de Saint Sernin Creative Director
Jacobs+Talbourdet-Napoleone
Jacobs+Talbourdet-NapoleoneAgency
Lolita Jacobs and Jean-Baptiste Talbourdet
Lolita Jacobs and Jean-Baptiste TalbourdetCreative Directors
Stuart Winecoff
Stuart WinecoffPhotographer
Amelia Gray
Amelia GrayModels
Alejo Humanes
Alejo HumanesModels
and Lewis Gillooley
and Lewis GillooleyModels
Carlos Nazario
Carlos NazarioStylist
Jawara
JawaraHair
Karin Westerlund
Karin WesterlundMakeup
Piergiorgio Del Moro
Piergiorgio Del MoroCasting Director

Tags

Description

A high-contrast black and white studio photograph depicts two male subjects posing with a minimalist geometric metal frame. The foreground subject wears a long, heavy dark coat over a white neck-wrap garment, maintaining a stoic gaze towards the camera. Beside him, a second, shirtless male subject stands behind the metal structure, leaning on the top bar while looking towards the first subject. The setting is sparse, focusing entirely on the interaction between the figures, their athletic forms, and the stark lines of the industrial-style prop. Dramatic lighting highlights the texture of the fabric and the musculature of the subjects.

Style

Editorial, Vertical, Cinematic

Techniques

Natural light, Low-key / chiaroscuro

Industries

Luxury Fashion Houses