Erin Eliopulos,

Associated creatives

Benjo ArwasPhotographer

Description

This editorial photograph for the Lucky Brand Spring 2025 project features a model captured inside a vehicle in a moment of candid motion. Photographed by Benjo Arwas, the image employs a distinctive blur and heavy light streaking across the foreground, creating an abstract sense of movement and warmth. The interior setting of the car is partially obscured by lens flares and motion blur, blending the subject with the surrounding light. The composition leans into an experimental, atmospheric aesthetic while maintaining focus on the model within the campaign context.

Style

Editorial, Horizontal, Grainy, Nostalgic

Techniques

Analogue / film, Long exposure

Industries

Designer Fashion

Background

Garage

Context

Advertising Campaign