Logo
  • Home
  • ·Media
  • ·Lucky Brand Spring 2025 editorial campaign by Benjo Arwas
Brand
Lucky Brand Jeans
ProjectLucky Brand | Spring 2025
A woman seated inside a car with motion blur and strong light flare streaking across the frame, captured by Benjo Arwas for Lucky Brand.

Benjo Arwas, Photographer,

Associated creatives

Benjo Arwas
Benjo ArwasPhotographer
Camille Opp
Camille OppModel
Erin Eliopulos
Erin EliopulosModel
Lucas Ucedo
Lucas UcedoModel
Tehya Elam
Tehya ElamModel

Tags

woman inside carwoman in carwomancar interior

Description

This editorial photograph for the Lucky Brand Spring 2025 project features a model captured inside a vehicle in a moment of candid motion. Photographed by Benjo Arwas, the image employs a distinctive blur and heavy light streaking across the foreground, creating an abstract sense of movement and warmth. The interior setting of the car is partially obscured by lens flares and motion blur, blending the subject with the surrounding light. The composition leans into an experimental, atmospheric aesthetic while maintaining focus on the model within the campaign context.

Style

Editorial, Horizontal, Grainy, Nostalgic

Techniques

Analogue / film, Long exposure

Industries

Designer Fashion

Background

Garage

Context

Advertising Campaign