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  • ·Lucent Globe BFCM 2025 laundry detergent sheet review
Brand
Lucent Globe
ProjectBFCM 2025

Shenay Frazer, Agency / Creative,

Associated creatives

Shenay Frazer
Shenay FrazerAgency / Creative

Tags

woman holding laundry detergent boxwoman holding boxlaundry detergent boxwoman in white sweaterwhite sweaterwomanlaundry detergent sheetsdetergent sheets

Description

This video features a woman in a white cable knit sweater presenting and smelling various scented laundry detergent sheet boxes by Lucent Globe in a bright modern kitchen. Later in the clip, a man joins her to examine a box, and she is also shown loading a washing machine with laundry. The clean and natural interior setting highlights the sustainable household product line during the BFCM 2025 campaign.

Style

Lifestyle, Vertical, Clean

Industries

CPG / Packaged Food

Color

Pure White (70%)

Background

Kitchen

Context

Social Media / Short Form Video