Loyal Coffee Brand Identity 2017

Description

This commercial image for Loyal Coffee features a tattooed human arm holding a clear glass pour-over carafe and pouring coffee into a branded white paper cup with blue graphic elements. The shot is captured against a solid light blue seamless background with clean lighting highlighting the stream of dark liquid. The composition centers on the action of pouring, showcasing brand packaging and graphic design elements. Mast created the graphic design for this project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Natural light

Industries

Restaurants

Color

Background

Coloured Seamless

Context

Advertising Campaign