LO.W Brand Identity 2020

Description

This image presents a branding and advertising design project titled Brand Identity for LO.W, created by Visie Admin with graphic design by An Open Understanding. The centerpiece is a large rectangular billboard mounted on metal posts along an urban street. The display features a vibrant split background of mint green and a textured interior scene showing orange furniture on a white rug with yellow spheres. Prominently centered is the elegant serif wordmark typography reading LO.W, accompanied by the address 39 Bond St, New York City. The surrounding structural elements are bathed in warm street lighting with a distinctive purple and magenta hue along the left vertical edge.

Style

Horizontal, Commercial, Graphic

Techniques

Typography

Industries

Specialty Retailers

Color

Background

Street

Context

Out of Home (OOH)