BrandCoach
Love Song, Production,
Associated creatives
Tags
Description
A Coach advertisement presents Youngji Lee and other models in a light-toned room, appearing to be at a formal gathering. The room has large windows that offer a cityscape view. In a playful scene, Youngji Lee, wearing a pink sweater dress and carrying a Coach purse, hides under a decorated table. She goes from being distressed to happy to have her purse. The table is draped in white fabric and adorned with bows and decorative elements. Other models, including an elderly woman, stand around the table, seemingly unaware of Lee underneath it. The lighting is bright and warm. The scene is captured with a low angle, emphasizing the hide-and-seek aspect of the advertisement.
