Coach: Unlock Your Courage Youngji Lee
Brand
Date
Sep 2024
Description
Coach presents 'Unlock Your Courage,' a campaign featuring Youngji Lee. The narrative unfolds through a series of comedic and dramatic sequences, centered on a performance where the subject traverses a polished interior space while clutching a black leather handbag. The production, supported by agencies APE_CC and Mandai Loop, utilizes a soft color palette of pinks, creams, and teals. The aesthetic relies on a clean, cinematic live-action technique, set against a backdrop of city skylines and stylized decorative elements.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Color
Blush
Jet Black
Background
Showroom
Context
Advertising Campaign
Associated creatives
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