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BrandLouis Vuitton
ProjectResort 2024 Ad Campaign
Mica Argañaraz wearing a tiered sage green dress bending near a Louis Vuitton monogram bag in a sunlit stone garden.

Louis Vuitton Resort 2024 Ad Campaign 2023

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Creative Director
Jamie Hawkesworth
Jamie HawkesworthPhotographer
Emma Laird
Emma LairdTalent
Chu Wong
Chu WongTalent
Ida Heiner
Ida HeinerTalent
 Mica Arganaraz
 Mica ArganarazTalent
and Valentina Castro
and Valentina CastroTalent
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Isola Bella gardens at Lake Maggiore
Isola Bella gardens at Lake MaggioreLocation

Tags

mica arganarazwoman in green dresswoman in tiered dresstiered maxi dresssage green dressruffled green dresslouis vuitton monogram bagmonogram handbagbrown leather bag

Description

Model Mica Argañaraz leans forward along a sunlit stone wall in an outdoor garden setting for the Louis Vuitton Resort 2024 campaign photographed by Jamie Hawkesworth. She wears a floor-length, sleeveless pale sage green dress constructed with layered raw-edge ruffles and a quilted hem panel. In one hand she holds a vibrant pink flower, while beside her on the stone ground rests a dark brown Louis Vuitton monogram leather tote bag with a luggage tag. Direct, warm natural sunlight casts sharp shadows against the stone wall under a clear blue sky.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Sage (60%)
Espresso (30%)

Background

Garden

Context

Advertising Campaign