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Brand
Louis Vuitton
ProjectResort 2024 Ad Campaign
Mica Argañaraz in a pale green tiered dress holding a brown monogram tote bag outdoors by stone garden statues.

Marie-Amélie Sauvé, Editor-in-Chief,

Associated creatives

Nicolas Ghesquière
Nicolas GhesquièreLouis Vuitton Creative Director
Jamie Hawkesworth
Jamie HawkesworthPhotographer
Emma Laird
Emma LairdTalent
Chu Wong
Chu WongTalent
Ida Heiner
Ida HeinerTalent
 Mica Arganaraz
 Mica ArganarazTalent
and Valentina Castro
and Valentina CastroTalent
Marie-Amélie Sauvé
Marie-Amélie SauvéStylist
Isola Bella gardens at Lake Maggiore
Isola Bella gardens at Lake MaggioreLocation

Tags

mica arganarazwoman in pale green dresspale green dressgreen tiered dressruffled dresslouis vuitton monogram baglouis vuitton monogram totebrown monogram bagmonogram tote baglarge tote bag

Description

Model Mica Argañaraz poses outdoors for the Louis Vuitton Resort 2024 advertising campaign shot by Jamie Hawkesworth at the Isola Bella gardens. She wears a textured, sleeveless pale green dress featuring ruffles and a quilted hem while carrying an oversized brown Louis Vuitton monogram tote bag with a branded luggage tag. The composition is bathed in direct, warm natural sunlight against classical baroque stone garden statues, lush greenery, and a clear blue sky.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Sage (50%)
Chocolate (20%)

Background

Garden

Context

Advertising Campaign