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BrandLouis Vuitton
ProjectLV Buttersoft Sneaker Ad Campaign
Model Callum Turner crouching in a denim jacket and light sneakers against a neutral grey studio background

Louis Vuitton LV Buttersoft Sneaker Ad Campaign 2025

Associated creatives

Rosie Marks
Rosie MarksPhotographer
Callum Turner
Callum TurnerModel

Tags

callum turnerman crouching in denim jacketdenim jacketlight wash denim jacketdenim jeanscream sneakersleather sneakersman in denim

Description

Louis Vuitton ad campaign featuring model Callum Turner crouching in a full denim outfit and leather sneakers against a neutral grey studio backdrop. Photographed by Rosie Marks for the LV Buttersoft Sneaker project. The subject wears a light wash denim jacket and matching relaxed-fit jeans, paired with cream-colored low-top sneakers. Soft natural lighting creates gentle shadows across the minimalist studio setting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Denim (70%)
Cream (30%)

Background

Grey Seamless

Context

Advertising Campaign