Brand
ProjectCollective Play

Louis Vuitton Collective Play 2025
Associated creatives
Tags
Description
This campaign image for the Louis Vuitton project Collective Play features a diverse group of models gathered around a round table in an institutional interior with tiled walls and arched windows. In the foreground, a seated person in a brown blazer raises their hands while playing cards scatter through the air above the table. Other models are seated around the table in dark suits and a burgundy varsity jacket, engaged in the card game with varied expressions. The composition is captured with a documentary-style approach, highlighting the playful interaction and detailed styling by Matthew Henson. The scene is lit with natural lighting, emphasizing the textures of the interior and clothing.


