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A black and white paper coffee bag branded with LOT61 typography sitting on a window sill next to empty amber glass bottles.

LOT61 Coffee Roasters Brand Identity 2020

Associated creatives

Description

This packshot focuses on a black and white paper coffee bag featuring bold, stylized LOT61 branding in large sans-serif typography. The bag is positioned on a white windowsill, capturing the natural light filtering through nearby glass. Beside the bag sit three empty amber glass bottles, one of which displays a small green graphic detail. The foreground is partially obscured by out-of-focus green foliage, creating a shallow depth of field that draws attention to the product. The overall aesthetic is clean, commercial, and grounded in a lifestyle setting.

Style

Commercial

Techniques

Natural light

Industries

CPG / Packaged Food